Innisfree Jejuhouse at Samcheongdong

This is the biggest Alpaca Adventure yet! The alpacas went to Seoul for summer, and though they skipped going to Jeju, they found the only other Innisfree Jejuhouse store in Korea right in the middle of Seoul, in Samcheongdong!

Exclusive products such as the fresh topping packs, Innirang merchandise and diffusers are sold only at this store (outside of Jeju). The store even gives you a lucky coin when you spend 20,000 won (around S$24), which you put into a vending machine to get a little box of samples or coupons. Of course, if you like, you can also keep the coin as a souvenir.

How the fresh topping packs work:

There are 11 different flavours, each packed in a little sachet (W1000 each). Each one has different functions, for example walnut shells are for exfoliating, soybean is for firming and volcanic is for pore cleansing. Most of them are powders, and only the camellia and canola honey are essences. You're supposed to pick any two flavours to mix into the base. There are 2 bases to choose from: creamy or clay (W3000 each). Each base comes in a 15 ml container which is good for 2 uses (use it up within a week for maximum freshness). You could buy a spatula from Innisfree (1000 won) to mix the toppings in, but you could just as easily use something from your kitchen. They recommend adding just 2 toppings so that your skin can absorb it all. Do not use 2 essence-type toppings together or it may get too oily.

 Other exclusive merchandise (notebooks, bags etc.)

Lucky box!

Coins for the lucky box

The other highlight of this store is the cafe which serves organic food on the 2nd and 3rd floors. They have a good selection of drinks, cakes, tarts, and soup which comes with bread. The food is really nice and it's organic, if you happen to be a health-conscious alpaca. The cafe overlooks Samcheongdong street and is located opposite a popular Samcheongdong Sujebi restaurant. It was not crowded on both days the alpacas had lunch there, even during the usual lunch hours.

Order at the 2nd floor

2nd floor

2nd floor

3rd floor

View from the 3rd floor

Citrus Sudachi cake (W6000)

Pumpkin tart

Potato soup with walnut bread (W8000)

The store sells various types of fruit jam and tea as well.

The only thing to take note of is that this store does not offer tax refunds for tourists, so you might not want to do all your shopping here -- just the exclusive products. They also don't carry make-up and some of the other products you usually find in other stores.

The store is located along Samcheongdong's cafe street, and is actually along the course of the Bukchon Hanok Village walk, according to the map you can get from tourist information booths in the area. Make a right turn after you come down from the stone steps. It is across the road from a Samcheongdong Sujebi restaurant which always has a queue outside.
Address: 104 Samcheong-ro, Jongno-gu, Seoul
Tel: 02-734-0585
Opening hours: 10 am to 10 pm